Can Ireland quit like Sweden?

According to an article in the Irish Medical Times this week:

‘Ireland became a world leader when we introduced the smoking ban in 2004, but since then, we have been surpassed by other countries in the fight against deadly tobacco.’

The article then goes on to laud the ‘visionary founder’ of a quit smoking campaign called Quit Like Sweden who is reported to be visiting Dublin later this month.

I’d love to write more but on this occasion it’s probably best if I don’t.

However, when a smoking cessation campaign starts quoting Abraham Lincoln ("The best way to predict the future is to create it”) and Mother Teresa ("We can do no great things, only small things with great love") - as Quit Like Sweden did on social media this week - it's hard not to laugh.