BAT subsidiary launches new cigarette brand

According to British American Tobacco (BAT):

Our purpose is to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives ...

This week however the Korean Herald reported:

BAT Rothmans, the South Korean subsidiary of British American Tobacco, announced on Wednesday the global launch of a new cigarette brand, Global Editions by Dunhill, with Korea serving as the first market …

“Global Editions by Dunhill captures special moments of travel and offers consumers a distinctive sensory experience,” said a BAT Rothmans representative.

“As we take this first step, we are committed to establishing a strong presence in the combustible cigarette market and building a new global brand story beyond Korea.”

Confused? Join the club!

Talking of cigarette brands, I am reminded that in 2011, during a trip to Vienna, I saw a poster that read, ‘Lucky Strikes Loves Austria’.

It was an eye-catching campaign and on my return I wrote:

I now have a complete set of cigarette packs featuring the following slogans: 'I Love Austria', 'I Love Nature', 'I Love Snow', 'I Love Mountains' and 'I Love Sunshine'.

The only slogan missing, I added, was ‘I Love Freedom’ but that wasn’t an option, sadly.

The Lucky Strike brand is of course owned by British American Tobacco whose vision, in 2025, is to ‘Build a Smokeless world’.

Clearly, their South Korean subsidiary didn’t get the memo!

See also: BAT debuts new cigarette in Korea (Tobacco Reporter)