Philip Morris wants to 'unsmoke the world'

Written By Simon Clark

Philip Morris launched yet another anti-smoking campaign last week.

I post the tweet below without comment.

The second tweet was posted on Twitter by Jason Mills, PMI's chief content officer.

It features rapper Wyclef Jean singing the 'world premiere of the #unsmoke song' at a PMI conference in Miami.

The people swaying while filming the performance on their mobile phones are all members of staff, apparently.

Enjoy. 🙄

Simon Clark
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