Is this why our PR PM rolled over?

Could this be true?

Via a well-connected MP and an intermediary I've heard that David Cameron was told by an anti-smoking group that if he didn't introduce plain packaging before the election he'd be followed throughout the campaign by a man dressed as a cigarette.

Needless to say, instead of telling the public health bullies to f-off, our PR PM rolled over. Again.

You couldn't make it up.