Coming up … ASA set to publish adjudication on Forest complaint

Well, the waiting is nearly over.

Eighteen months after Forest submitted a complaint about a Department of Health advertisement that stated “Every 15 cigarettes you smoke will cause a mutation", the Advertising Standards Authority is set to publish its long-awaited adjudication.

We've known the result for ten days but the ASA wanted to keep it under wraps until tomorrow, July 30.

Officially the adjudication is embargoed until one minute past midnight.

So check in later and all will be revealed.